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Control Number	116740
Library	Central library
Signature	PEL 658.87
Title	Marketingcommunicatie
Main author	Pelsmacker, Patrick
Author(s)	Geuens, Maggie; Bergh, Joerie van den
Publisher	Amsterdam : Pearson Education, 2008
Edition	3e ed.
Description	552 pagina's : illustraties
ISBN	9789043014946
Notes	Met index
Subjects (Dut.)	MARKETING, TOEGEPASTE; MASSACOMMUNICATIE; E-COMMUNICATIE; RECLAME; PUBLIC RELATIONS; VERKOOPTECHNIEKEN; VERKOOPPROMOTIE; RECLAMEMIDDELEN
Subjects (Eng.)	MARKET STUDIES; MASS COMMUNICATION; INTERNET; MARKET RESEARCH; ADVERTISING; SALES