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Control Number116740
LibraryCentral library
SignaturePEL 658.87
TitleMarketingcommunicatie
Main authorPelsmacker, Patrick
Author(s)Geuens, Maggie; Bergh, Joerie van den
PublisherAmsterdam : Pearson Education, 2008
Edition3e ed.
Description 552 pagina's : illustraties
ISBN9789043014946
NotesMet index
Subjects (Dut.)MARKETING, TOEGEPASTE; MASSACOMMUNICATIE; E-COMMUNICATIE; RECLAME; PUBLIC RELATIONS; VERKOOPTECHNIEKEN; VERKOOPPROMOTIE; RECLAMEMIDDELEN
Subjects (Eng.)MARKET STUDIES; MASS COMMUNICATION; INTERNET; MARKET RESEARCH; ADVERTISING; SALES

Available Copies: 1
Accession No.LibraryType of MaterialShelf LocDate Return
201700001086SRUvSCBLPEL 658.87




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