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KELLER, KEVIN LANE []

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Control Number	104410
Library	Central library
Signature	ER 000393
Title	Marketing management [Edocument]
Main author	Kotler, Philip
Author(s)	Keller, Kevin Lane
Publisher	[Not identified] : [not identified]
Description	719 pagina's
Notes	Instructor-s review copy. - Met sum.. - Met bijl.. - Met index
Subjects (Dut.)	VERKOOPBEVORDERING; MANAGEMENTSTIJLEN; MARKTONDERZOEK; VERKOOPANALYSE; PRODUCTMANAGEMENT; PRODUCTSTRATEGIE; PRIJSSTRATEGIE; CONCURRENTIE; CONSUMENTENGEDRAG; VERKOOPMETHODEN; PROMOTIEMETHODEN; DISTRIBUTIESTRATEGIE; KLANTENDIENST; DIENSTENMARKETING

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Control Number	104403
Library	Central library
Signature	ER 000392
Title	Marketing management [Edocument]
Author(s)	Kotler, Philip; Keller, Kevin Lane
Publisher	Essex : Pearson Education, 2012
Edition	14th ed.
Description	812 pagina's : illustraties
ISBN	9780132102926
Notes	Met bijl.. - Met index
Subjects (Dut.)	VERKOOPBEVORDERING; MANAGEMENTSTIJLEN; MARKTONDERZOEK; VERKOOPANALYSE; PRODUCTMANAGEMENT; PRODUCTSTRATEGIE; PRIJSSTRATEGIE; CONCURRENTIE; CONSUMENTENGEDRAG; VERKOOPMETHODEN; PROMOTIEMETHODEN; DISTRIBUTIESTRATEGIE; KLANTENDIENST; DIENSTENMARKETING

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Control Number	103136
Library	Central library
Signature	KOT 658.8
Title	Marketing management
Author(s)	Kotler, Philip; Keller, Kevin Lane
Publisher	Essex : Pearson Education, 2014
Edition	14th ed.
Description	801 pagina's : illustraties
ISBN	9780273753360
Notes	Global edition. - Met bijl.. - Met index
Subjects (Dut.)	VERKOOPBEVORDERING; MANAGEMENTSTIJLEN; MARKTONDERZOEK; VERKOOPANALYSE; PRODUCTMANAGEMENT; PRODUCTSTRATEGIE; PRIJSSTRATEGIE; CONCURRENTIE; CONSUMENTENGEDRAG; VERKOOPMETHODEN; PROMOTIEMETHODEN; DISTRIBUTIESTRATEGIE; KLANTENDIENST; DIENSTENMARKETING

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Control Number	77793
Library	Central library
Signature	KOT 658.8
Title	MARKETINGMANAGEMENT : de essentie
Main author	Kotler, Philip
Author(s)	Keller, Kevin Lane; Robben, Henry...[et al] (editor)
Publisher	Amsterdam : Pearson Education, 2007
Edition	3e ed.
Description	503 pagina's : illustraties
ISBN	9789043013345
Notes	Vert. van: A framework for marketing management, 3rd edition. - Met samenvatting. - Met index
Subjects (Dut.)	MARKETING; MARKTONDERZOEK; VERKOOPORGANISATIE; PRODUCTSTRATEGIE; DIENSTENMARKETING; CONCURRENTIE; PRIJSSTRATEGIE

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