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Control Number	9450
Library	Central library
Signature	G N HAN 658.8 WORDT NIET UITGELEEND
Title	Handbook of modern marketing
Author(s)	Buell, Victor P. (editor); Heyel, Carl (editor)
Publisher	New York [etc.] : McGraw-Hill, 1970
Description	[1000] pagina's
ISBN	9060920848
Notes	Met index
Subjects (Dut.)	VERKOOPPOLITIEK; VERKOOPBEVORDERING; MARKTONDERZOEK; VERKOOPMANAGEMENT; KLANTENDIENST; CUSTOMER SERVICES; INTERNATIONAL MARKETING