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STRATEGISCHE MARKETING []

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Control Number	120321
Library	Central library
Signature	ER 000830
Title	A twenty-first century guide to Aldersonian marketing thought [Edocument]
Author(s)	Wooliscroft, Ben (editor); Tamilia, Robert D. (editor); Shapiro, Stanley J....[et al.] (editor)
Publisher	New York [etc.] : Springer, 2006
Description	581 pagina's
ISBN	9780387281810
Notes	Met index
Subjects (Dut.)	MARKETING; ECONOMIE; ORGANISATIE; MARKETINGPLAN; STRATEGISCHE MARKETING
Subjects (Eng.)	THEORY OF MARKETING; MARKET BEHAVIOR; MARKET PLANNING; ANALYTICAL FRAMEWORK; MARKETING EFFICIENCY; MANAGEMENT

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Control Number	48285
Library	Central library
Signature	ALS 658.8
Title	STRATEGISCHE marketingplanning : theorie, technieken en toepassingen
Main author	Alsem, K.J.
Publisher	Houten : Educatieve partners Nederland, 1999
Edition	2e dr. 4e opl.
Description	355 pagina's
ISBN	9020728105
Notes	Fotocopie. - Met lit. opg.. - Met reg.
Subjects (Dut.)	MARKETING; MARKETINGPLAN; STRATEGISCHE MARKETING

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Control Number	11540
Library	Central library
Signature	STR 658.8
Title	Strategische en operationele marketingplanning : kernstof-B
Author(s)	Rustenburg, Gb. (editor); Gouw, T. de (editor); Geus, A.W. de...[et al.] (editor)
Publisher	Groningen [etc.] : Wolters-Noordhoff, 2007
Edition	Vierde druk
Description	639 pagina's : illustraties
ISBN	9789001000097
Notes	Met lit. opg.. - Met reg.
Subjects (Dut.)	MARKETING; MARKETINGPLAN; STRATEGISCHE MARKETING; OPERATIONELE PLANNING; STRATEGISCHE PLANNING
Subjects (Eng.)	MARKET RESEARCH; STRATEGIC PLANNING

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