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Control Number119539
LibraryCentral library
SignatureVER 658.8
TitleMarketing fundamentals : an international perspective
Main authorVerhage, Bronis
PublisherGroningen [etc.] : Noordhoff, 2013
EditionSecond edition
Description 748 pagina's : illustraties
ISBN9789001818661
NotesMet index.
Subjects (Dut.)MARKTONDERZOEK; MARKTANALYSE; CONSUMENTENGEDRAG; PROMOTIES; PRODUCTMANAGEMENT; MARKTSTRATEGIEEN; MARKTSEGMENTATIE; MARKETINGCOMMNICATIE; ADVERTEREN; VERKOOPPROCES
Subjects (Eng.)MARKET STUDIES; MARKETING STRUCTURE; MARKETING PLANNING; CONSUMER BEHAVIOUR; RETAIL MARKETING; ADVERTISING

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Accession No.LibraryType of MaterialShelf LocDate Return
201900000053SRUvSCBLVER 658.8




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Control Number117554
LibraryCentral library
SignatureER 000529
TitleRetail branding and store loyalty [Edocument] : analysis in the context of reciprocity, store accessibility, and retail formats
Main authorBerg, Bettina
Author(s)Swoboda, H.C. Bernhard, voorw.
PublisherWiesbaden : Springer Gabler, 2014
Description 197 pagina's : illustraties
SeriesHandel und Internationales Marketing - Retailing and International Marketing
ISBN9783658015961
NotesMet lit. opg.. - Met bijl.
Subjects (Dut.)MARKETING; KLEINHANDEL; PRODUCTMANAGEMENT; MERKARTIKELEN; ASSORTIMENT; PRODUCTSTRATEGIE; CONSUMENTENGEDRAG; KOOPGEDRAG
Subjects (Eng.)RETAIL MARKETING; CONSUMER BEHAVIOUR; TRADEMARKS

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Control Number117553
LibraryCentral library
SignatureER 000527
TitleNational brands and private labels in retailing [Edocument] : first international symposium NB and PL, Barcelona, June 2014
Author(s)Gazquez-Abad, Juan Carlos...[et al.] (editor)
PublisherNew York [etc.] : Springer, 2014
Description 190 pagina's : illustraties
SeriesSpringer Proceedings in Business and Economics
ISBN9783319071947
NotesMet lit. opg.
Subjects (Dut.)MARKETING; KLEINHANDEL; PRODUCTMANAGEMENT; MERKARTIKELEN; ASSORTIMENT; PRODUCTSTRATEGIE; CONSUMENTENGEDRAG; KOOPGEDRAG
Subjects (Eng.)RETAIL MARKETING; CONSUMER BEHAVIOUR; TRADEMARKS

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