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Control Number120357
LibraryCentral library
SignatureER 000819
TitleDigital wine [Edocument] : how QR codes facilitate new markets for small wine industries
Main authorBrabazon, Tara
Author(s)Winter, Mick; Gandy, Bryn
PublisherHeidelberg [etc.] : Springer, 2014
Description 133 pagina's : illustraties
SeriesSpringerBriefs in Business
ISBN9789812870599
NotesMet lit. opg.. - Met index
Subjects (Dut.)MARKETING; WIJNINDUSTRIE; WIJN; QR-CODE; QUICK RESPONSE CODES; BARCODES; PRODUCTINFORMATIE; SOCIALE NETWERKEN; RECLAME; E-MARKETING; ELECTRONISCHE HANDEL; MOBIELE MEDIA
Subjects (Eng.)ALCOHOLIC BEVERAGES; ELECTRONIC COMMERCE; E-COMMERCE; SOCIAL NETWORKING; CODES; PRODUCT INFORMATION; MOBILE MEDIA

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