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Control Number120267
LibraryCentral library
SignatureER 000749
TitleA concise guide to market research [Edocument] : the process, data, and methods using IBM SPSS statistics
Main authorSarstedt, Marko
Author(s)Mooi, Erik
PublisherHeidelberg : Springer, 2014
EditionSecond Edition
Description 347 pagina's
SeriesSpringer Texts in Business and Economics
ISBN9783642539657
NotesMet lit. opg.. - Met index
Subjects (Dut.)MARKTONDERZOEK; MARKETING; AUTO'S; TECHNOLOGIE; LABORATORIUM EXPERIMENTEN; VELD EXPERIMENTEN
Subjects (Eng.)MARKET; MARKET RESEARCH; CARS; TOYOTA; TECHNOLOGY; LAB EXPERIMENTS; FIELD EXPERIMENTS; OBSERVATIONAL STUDIES; EXPLORATORY RESEARCH

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