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ROBBEN, HENRY []

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Control Number	110333
Library	Central library
Signature	MOE 658.8
Title	Marketing strategy and organization : building sustainable business
Main author	Moenaert, Rudy
Author(s)	Robben, Henry; Gouw, Peter
Publisher	Leuven : LannooCampus, 2008
Description	279 pagina's : illustraties
ISBN	9789020987843
Notes	Met bijl.. - Met index
Subjects (Dut.)	VERKOOPBEVORDERING; VERKOOPPOLITIEK; VERKOOPORGANISATIE; VERKOOPANALYSE; STRATEGIEEN; MARKTSEGMENTATIE; BUSINESSMODELLEN; CONCURRENTIE; DIFFERENTIATIE
Subjects (Eng.)	MARKETING; COMPETITION; MARKET STUDIES

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Control Number	110332
Library	Central library
Signature	MOE 658.8
Title	Visionaire marketing : hoe marketing en business roadmapping het concurrentievermogen van uw bedrijf ten goede komen
Main author	Moenaert, Rudy
Author(s)	Robben, Henry
Publisher	Tielt : Lannoo, 2003
Description	285 pagina's
ISBN	9020951572
Subjects (Dut.)	VERKOOPBEVORDERING; VERKOOPPOLITIEK; VERKOOPORGANISATIE; STRATEGIEEN; MARKTSEGMENTATIE; BUSINESSMODELLEN; CONCURRENTIE; DIFFERENTIATIE
Subjects (Eng.)	MARKETING; COMPETITION; MARKET STUDIES

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Control Number	77792
Library	Central library
Signature	KOT 658.8
Title	MARKETINGMANAGEMENT : de essentie
Main author	Kotler, Philip
Author(s)	Robben, Henry (editor); Geuens, Maggie (editor)
Publisher	[Amsterdam] : Pearson Education, 2004
Description	562 pagina's : illustraties
ISBN	9043006742
Notes	Vert. van: A framework for marketing management, 2nd edition. - Met reg.
Subjects (Dut.)	MARKETING; MARKTONDERZOEK; VERKOOPORGANISATIE; PRODUCTSTRATEGIE; DIENSTENMARKETING; CONCURRENTIE; PRIJSSTRATEGIE

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