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MERKENNAMEN []
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Control Number
120707
Library
Central library
Signature
SK 00125-22
WORDT NIET UITGELEEND
Title
The impact of internationalization on the external branding strategy of Surinamese manufacturing companies [Edocument]
Main author
Slijngard, Santoucha
Publisher
Paramaribo :
Auteur
, 2021
Description
69 pagina's : illustraties
Thesis info
MSc. Afstudeerscriptie Anton de Kom Universiteit van Suriname. Faculteit der Maatschappijwetenschappen. Master in Business Mangement
00125-22
Notes
Met lit. opg.. - Met bijl.
Subjects (Dut.)
BEDRIJFSMANAGEMENT
;
MERKENSTRATEGIE
;
INTERNATIONALISERING
;
MERKENNAMEN
;
MERKENONTWIKKELING
;
MERKENORGANISATIE
;
INTERNATIONALE NORMEN
;
ONDERNEMINGSVORMEN
;
SURINAME
Subjects (Eng.)
COMPANY MANAGEMENT
;
BRANDS
;
BRAND STRATEGY
;
BRAND DEVELOPMENT
;
INTERNATIONAL NORMS
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Control Number
45641
Library
Central library
Signature
LAT 347.77
Title
NAMEN maken merken : handboek voor de ontwikkeling van bedrijfs- en productnamen
Main author
Latour, Susanne
Author(s)
Bernhard Cohausz, Helge
(collaborator)
Publisher
Amsterdam [etc.] :
Addison-wesley
, 1998
Description
197 pagina's : illustraties
ISBN
9067898201
Notes
Met lit.opg.. - Met index
Subjects (Dut.)
MERKENRECHT
;
MERKENNAMEN
;
MERKTYPEN
;
MERKENBELEID
Available Copies
: 1
Accession No.
Library
Type of Material
Shelf Loc
Date Return
200000001857
SRUvSCB
L
LAT347.77
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