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Control Number
119539
Library
Central library
Signature
VER 658.8
Title
Marketing fundamentals : an international perspective
Main author
Verhage, Bronis
Publisher
Groningen [etc.] :
Noordhoff
, 2013
Edition
Second edition
Description
748 pagina's : illustraties
ISBN
9789001818661
Notes
Met index.
Subjects (Dut.)
MARKTONDERZOEK
;
MARKTANALYSE
;
CONSUMENTENGEDRAG
;
PROMOTIES
;
PRODUCTMANAGEMENT
;
MARKTSTRATEGIEEN
;
MARKTSEGMENTATIE
;
MARKETINGCOMMNICATIE
;
ADVERTEREN
;
VERKOOPPROCES
Subjects (Eng.)
MARKET STUDIES
;
MARKETING STRUCTURE
;
MARKETING PLANNING
;
CONSUMER BEHAVIOUR
;
RETAIL MARKETING
;
ADVERTISING
Available Copies
: 1
Accession No.
Library
Type of Material
Shelf Loc
Date Return
201900000053
SRUvSCB
L
VER 658.8
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