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MARKETING MANAGEMENT []
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Control Number120322
LibraryCentral library
SignatureER 000831
TitleAudit quality [Edocument] : association between published reporting errors and audit firm characteristics
Main authorTritschler, Jonas
PublisherWiesbaden [etc.] : Springer Gabler, 2014
Description 235 pagina's
SeriesResearch
ISBN9783658041748
NotesMet summ.. - Met bijl.. - Met lit. opg.
Subjects (Dut.)BOEKHOUDING; MARKETING MANAGEMENT; FINANCIELE RAPPORTAGES; WETTELIJKE AANSPRAKELIJKHEID
Subjects (Eng.)MARKETING; FINANCIAL REPORT; LEGAL LIABILITY; AUDIT FAILURES; REPORTING ERRORS; ACCOUNTING

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Control Number120320
LibraryCentral library
SignatureER 000829
TitleA theory of Marketing [Edocument] : outline of a social systems perspective
Main authorLudicke, Marius K.
PublisherWiesbaden [etc.] : Deutscher Universiteits-Verlag, 2006
Description 189 pagina's
ISBN3835003046
NotesMet bijl.. - Met lit. opg.
Subjects (Dut.)MARKETING; ZAKELIJKE MARKETING; SOCIO-ECONOMIE; MARKETING MANAGEMENT; MARKT ONDERZOEK
Subjects (Eng.)MARKET MANAGEMENT; CORPORATE MARKETING; MARKET RESEARCH; THEORY OF MARKETING

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Control Number120308
LibraryCentral library
SignatureER 000806
TitleCustomer loyalty in third party logistics relationships [Edocument] : findings from studies in Germany and the USA
Main authorCahill, David L.
PublisherHeidelberg : Physica-Verlag, 2007
Description 315 pagina's : illustraties
SeriesContributions to Management Science
ISBN9783790819038
NotesMet bijl..- Met lit. opg.
Subjects (Dut.)MARKETING MANAGEMENT; KLANTGERICHT; KLANTBEHOUD; KLANTTEVREDENHEID; KLANTENSERVICE; DUITSLAND; VERENIGDE STATEN VAN AMERIKA
Subjects (Eng.)CUSTOMER CARE; CUSTOMER SATISFACTION; CUSTOMERS RELATIONSHIP MANAGEMENT




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Control Number120307
LibraryCentral library
SignatureER 000790
TitleCustomer knowledge management [Edocument] : leveraging soft skills to improve customer focus
Main authorSain, Soumit
Author(s)Wilde, Silvio
PublisherHeidelberg [etc.] : Springer, 2014
Description 221 pagina's : illustraties
SeriesManagement for professionals
ISBN9783319050591
NotesMet sum.. - Met lit. opg.. - Met index. - Met bijl.
Subjects (Dut.)MARKETING MANAGEMENT; KLANTENKENNIS; KLANTGERICHT; MANAGEMENTBENADERINGEN; KENNISMANAGEMENT; SUCCESFACTOREN, KRITISCHE; CONCURRENTIE; CUSTOMER RELATIONSHIP MANAGEMENT; CKM MODELLEN; MANAGEMENT SKILLS
Subjects (Eng.)KNOWLEDGE MANAGEMENT; CUSTOMERS; COMPETITION; SKILLS




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Control Number120300
LibraryCentral library
SignatureER 000760
TitleAerospace marketing management [Edocument] : a handbook for the entire value chain
Main authorMalaval, Philippe
Author(s)Benaroya, Christophe; Aflalo, Jonathan
PublisherHeidelberg [etc.] : Springer, 2014
Description 590 pagina's : illustraties
ISBN9783319013541
NotesMet lit. opg.. - Met index
Subjects (Dut.)LUCHTVAART INDUSTRIE; MARKETING MANAGEMENT; MARKETING STRATEGIES; VERKOOP; INNOVATIE; PRODUKT MANAGEMENT; PRIJZEN BELEID; MERK MANAGEMENT; VLIEGTUIGEN; FABRIKANTEN; INDUSTRIELE SECTOR
Subjects (Eng.)AERONAUTICS INDUSTRY; MARKETING STRATEGY; SALES; PRODUCT MANAGEMENT; PRICING POLICY; BRAND MANAGEMENT; MANUFACTURERS

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Control Number120284
LibraryCentral library
SignatureER 000789
TitleCustomer integration in industrial innovation projects [Edocument]
Main authorSandmeier, Patricia
PublisherWiesbaden : Betriebswirtschaftlicher Verlag Dr. Th. Gabler, 2008
Description 280 pagina's : illustraties
ISBN9783834910356
NotesGabler edition Wissenschaft. - Dissertation Universit├Ąt St. Gallen. - Met lit. opg.. - Met index. - Met sum.
Subjects (Dut.)MARKETING MANAGEMENT; CONCURRENTIE; PRODUCTINNOVATIE; PRODUCTONTWIKKELING; INNOVATIEPROCESSEN; KOOPGEDRAG; CONSUMENTEN; INTEGRATIE; PROCESORGANISATIE; SUCCESFACTOREN; INDUSTRIELE PRODUCTIE; INNOVATIEPROJECTEN
Subjects (Eng.)MARKETING; PRODUCT INNOVATION; PRODUCT DEVELOPMENT; INNOVATION PROCESS; INDUSTRIAL PRODUCTION




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Control Number60676
LibraryCentral library
SignatureDAL 658.84
TitleMARKETING management : text and cases
Main authorDalrymple, Douglas J.
Author(s)Parsons, Leonard J.
PublisherNew York [etc.] : John Wiley and Sons, 1995
Edition6th ed.
Description 984 pagina's : illustraties
NotesMet index
Subjects (Dut.)MARKETING MANAGEMENT; VERKOOPMETHODEN; PRODUCTSTRATEGIE; CONSUMENTENGEDRAG; MARKTGESTUURD

Available Copies: 1
Accession No.LibraryType of MaterialShelf LocDate Return
200500001405SRUvSCBLDAL658.84




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Control Number60474
LibraryCentral library
SignatureCAT 339.5
TitleINTERNATIONAL marketing
Main authorCateora, Philip R.
Author(s)Graham, John L.
PublisherBoston [etc.] : Irwin, 1999
Edition10th ed.
Description 721 pagina's : illustraties
SeriesThe Irwin-McGraw-Hill Series in Marketing
ISBN0071156739
NotesMet index
Subjects (Dut.)INTERNATIONALE HANDEL; EXPORT MARKETING; MARKETING MANAGEMENT; MARKETING STRATEGIE

Available Copies: 1
Accession No.LibraryType of MaterialShelf LocDate Return
200500001212SRUvSCBLCAT339.5




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Control Number58003
LibraryCentral library
SignatureCAR 005.53
TitleCARIBBEAN management decision cases
Author(s)Simms, Errol A. (editor); Kirpalani, Manek V.H. (editor)
PublisherKingston : Ian Randle, 1997
Description 177 pagina's : illustraties
ISBN9768100990
Subjects (Dut.)BESLUITVORMING; MARKETING MANAGEMENT; DECISION MAKING; STRATEGISCH MANAGEMENT; HRM; CARAIBISCH GEBIED

Available Copies: 1
Accession No.LibraryType of MaterialShelf LocDate Return
20040001270SRUvSCBLCAR005.53




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Control Number45815
LibraryCentral library
SignatureCOM 658.8
TitleCOMMERCIEEL management : vraagstukken en cases
Main authorBunt, J
Author(s)Wijnia, S.; Kloosterman, L.P.O.
PublisherGroningen : Wolters-Noordhoff, 1995
Description 398 pagina's : illustraties
ISBN9001182119
Subjects (Dut.)MARKETING; COMMERCIEEL MANAGEMENT; MARKETING MANAGEMENT; STRATEGISCH MANAGEMENT; ORGANISATIE-ANALYSE

Available Copies: 3
Accession No.LibraryType of MaterialShelf LocDate Return
200000001620SRUvSCBLCOM658.8
200000004763SRUvSCBLCOM658.8
200000005677SRUvSCBLCOM658.8




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Control Number45814
LibraryCentral library
SignatureCOM 658.8
TitleCOMMERCIEEL management : deel 2 : strategisch en operationeel marketingmanagement
Author(s)Bunt, J.
PublisherGroningen : Wolters-Noordhoff, 1994
Description 464 pagina's : illustraties
ISBN9001182097
NotesMet lit. opg.. - Met reg.
Subjects (Dut.)MARKETING; COMMERCIEEL MANAGEMENT; MARKETING MANAGEMENT; STRATEGISCH MANAGEMENT; ORGANISATIE-ANALYSE

Available Copies: 6
Accession No.LibraryType of MaterialShelf LocDate Return
200000001591SRUvSCBLCOM658.8
200000004751SRUvSCBLCOM658.8
200000004746SRUvSCBLCOM658.8
200000004747SRUvSCBLCOM658.8
200000004748SRUvSCBLCOM658.8
200000004735SRUvSCBLCOM658.8




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Control Number45813
LibraryCentral library
SignatureCOM 658.8
TitleCOMMERCIEEL management : deel 1 : strategisch kader en analyse
Author(s)Bunt, J.
PublisherGroningen : Wolters-Noordhoff, 1994
Description 427 pagina's : illustraties
ISBN9001182100
NotesMet lit. opg.. - Met reg.
Subjects (Dut.)MARKETING; COMMERCIEEL MANAGEMENT; MARKETING MANAGEMENT; STRATEGISCH MANAGEMENT; ORGANISATIE-ANALYSE

Available Copies: 6
Accession No.LibraryType of MaterialShelf LocDate Return
200000001596SRUvSCBLCOM658.8
200000005474SRUvSCBLCOM658.8
200000005480SRUvSCBLCOM658.8
200000005501SRUvSCBLCOM658.8
200000005482SRUvSCBLCOM658.8
200000005475SRUvSCBLCOM658.8




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