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MARKETING MANAGEMENT []

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Control Number	120322
Library	Central library
Signature	ER 000831
Title	Audit quality [Edocument] : association between published reporting errors and audit firm characteristics
Main author	Tritschler, Jonas
Publisher	Wiesbaden [etc.] : Springer Gabler, 2014
Description	235 pagina's
Series	Research
ISBN	9783658041748
Notes	Met summ.. - Met bijl.. - Met lit. opg.
Subjects (Dut.)	BOEKHOUDING; MARKETING MANAGEMENT; FINANCIELE RAPPORTAGES; WETTELIJKE AANSPRAKELIJKHEID
Subjects (Eng.)	MARKETING; FINANCIAL REPORT; LEGAL LIABILITY; AUDIT FAILURES; REPORTING ERRORS; ACCOUNTING

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Control Number	120320
Library	Central library
Signature	ER 000829
Title	A theory of Marketing [Edocument] : outline of a social systems perspective
Main author	Ludicke, Marius K.
Publisher	Wiesbaden [etc.] : Deutscher Universiteits-Verlag, 2006
Description	189 pagina's
ISBN	3835003046
Notes	Met bijl.. - Met lit. opg.
Subjects (Dut.)	MARKETING; ZAKELIJKE MARKETING; SOCIO-ECONOMIE; MARKETING MANAGEMENT; MARKT ONDERZOEK
Subjects (Eng.)	MARKET MANAGEMENT; CORPORATE MARKETING; MARKET RESEARCH; THEORY OF MARKETING

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Control Number	120308
Library	Central library
Signature	ER 000806
Title	Customer loyalty in third party logistics relationships [Edocument] : findings from studies in Germany and the USA
Main author	Cahill, David L.
Publisher	Heidelberg : Physica-Verlag, 2007
Description	315 pagina's : illustraties
Series	Contributions to Management Science
ISBN	9783790819038
Notes	Met bijl..- Met lit. opg.
Subjects (Dut.)	MARKETING MANAGEMENT; KLANTGERICHT; KLANTBEHOUD; KLANTTEVREDENHEID; KLANTENSERVICE; DUITSLAND; VERENIGDE STATEN VAN AMERIKA
Subjects (Eng.)	CUSTOMER CARE; CUSTOMER SATISFACTION; CUSTOMERS RELATIONSHIP MANAGEMENT

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Control Number	120307
Library	Central library
Signature	ER 000790
Title	Customer knowledge management [Edocument] : leveraging soft skills to improve customer focus
Main author	Sain, Soumit
Author(s)	Wilde, Silvio
Publisher	Heidelberg [etc.] : Springer, 2014
Description	221 pagina's : illustraties
Series	Management for professionals
ISBN	9783319050591
Notes	Met sum.. - Met lit. opg.. - Met index. - Met bijl.
Subjects (Dut.)	MARKETING MANAGEMENT; KLANTENKENNIS; KLANTGERICHT; MANAGEMENTBENADERINGEN; KENNISMANAGEMENT; SUCCESFACTOREN, KRITISCHE; CONCURRENTIE; CUSTOMER RELATIONSHIP MANAGEMENT; CKM MODELLEN; MANAGEMENT SKILLS
Subjects (Eng.)	KNOWLEDGE MANAGEMENT; CUSTOMERS; COMPETITION; SKILLS

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Control Number	120300
Library	Central library
Signature	ER 000760
Title	Aerospace marketing management [Edocument] : a handbook for the entire value chain
Main author	Malaval, Philippe
Author(s)	Benaroya, Christophe; Aflalo, Jonathan
Publisher	Heidelberg [etc.] : Springer, 2014
Description	590 pagina's : illustraties
ISBN	9783319013541
Notes	Met lit. opg.. - Met index
Subjects (Dut.)	LUCHTVAART INDUSTRIE; MARKETING MANAGEMENT; MARKETING STRATEGIES; VERKOOP; INNOVATIE; PRODUKT MANAGEMENT; PRIJZEN BELEID; MERK MANAGEMENT; VLIEGTUIGEN; FABRIKANTEN; INDUSTRIELE SECTOR
Subjects (Eng.)	AERONAUTICS INDUSTRY; MARKETING STRATEGY; SALES; PRODUCT MANAGEMENT; PRICING POLICY; BRAND MANAGEMENT; MANUFACTURERS

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Control Number	120284
Library	Central library
Signature	ER 000789
Title	Customer integration in industrial innovation projects [Edocument]
Main author	Sandmeier, Patricia
Publisher	Wiesbaden : Betriebswirtschaftlicher Verlag Dr. Th. Gabler, 2008
Description	280 pagina's : illustraties
ISBN	9783834910356
Notes	Gabler edition Wissenschaft. - Dissertation Universität St. Gallen. - Met lit. opg.. - Met index. - Met sum.
Subjects (Dut.)	MARKETING MANAGEMENT; CONCURRENTIE; PRODUCTINNOVATIE; PRODUCTONTWIKKELING; INNOVATIEPROCESSEN; KOOPGEDRAG; CONSUMENTEN; INTEGRATIE; PROCESORGANISATIE; SUCCESFACTOREN; INDUSTRIELE PRODUCTIE; INNOVATIEPROJECTEN
Subjects (Eng.)	MARKETING; PRODUCT INNOVATION; PRODUCT DEVELOPMENT; INNOVATION PROCESS; INDUSTRIAL PRODUCTION

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Control Number	60676
Library	Central library
Signature	DAL 658.84
Title	MARKETING management : text and cases
Main author	Dalrymple, Douglas J.
Author(s)	Parsons, Leonard J.
Publisher	New York [etc.] : John Wiley and Sons, 1995
Edition	6th ed.
Description	984 pagina's : illustraties
Notes	Met index
Subjects (Dut.)	MARKETING MANAGEMENT; VERKOOPMETHODEN; PRODUCTSTRATEGIE; CONSUMENTENGEDRAG; MARKTGESTUURD

Available Copies: 1
Accession No.	Library	Type of Material	Shelf Loc	Date Return
200500001405	SRUvSCB	L	DAL658.84

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Control Number	60474
Library	Central library
Signature	CAT 339.5
Title	INTERNATIONAL marketing
Main author	Cateora, Philip R.
Author(s)	Graham, John L.
Publisher	Boston [etc.] : Irwin, 1999
Edition	10th ed.
Description	721 pagina's : illustraties
Series	The Irwin-McGraw-Hill Series in Marketing
ISBN	0071156739
Notes	Met index
Subjects (Dut.)	INTERNATIONALE HANDEL; EXPORT MARKETING; MARKETING MANAGEMENT; MARKETING STRATEGIE

Available Copies: 1
Accession No.	Library	Type of Material	Shelf Loc	Date Return
200500001212	SRUvSCB	L	CAT339.5

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Control Number	58003
Library	Central library
Signature	CAR 005.53
Title	CARIBBEAN management decision cases
Author(s)	Simms, Errol A. (editor); Kirpalani, Manek V.H. (editor)
Publisher	Kingston : Ian Randle, 1997
Description	177 pagina's : illustraties
ISBN	9768100990
Subjects (Dut.)	BESLUITVORMING; MARKETING MANAGEMENT; DECISION MAKING; STRATEGISCH MANAGEMENT; HRM; CARAIBISCH GEBIED

Available Copies: 1
Accession No.	Library	Type of Material	Shelf Loc	Date Return
20040001270	SRUvSCB	L	CAR005.53

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Control Number	45815
Library	Central library
Signature	COM 658.8
Title	COMMERCIEEL management : vraagstukken en cases
Main author	Bunt, J
Author(s)	Wijnia, S.; Kloosterman, L.P.O.
Publisher	Groningen : Wolters-Noordhoff, 1995
Description	398 pagina's : illustraties
ISBN	9001182119
Subjects (Dut.)	MARKETING; COMMERCIEEL MANAGEMENT; MARKETING MANAGEMENT; STRATEGISCH MANAGEMENT; ORGANISATIE-ANALYSE

Available Copies: 3
Accession No.	Library	Type of Material	Shelf Loc	Date Return
200000001620	SRUvSCB	L	COM658.8
200000004763	SRUvSCB	L	COM658.8
200000005677	SRUvSCB	L	COM658.8

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Control Number	45814
Library	Central library
Signature	COM 658.8
Title	COMMERCIEEL management : deel 2 : strategisch en operationeel marketingmanagement
Author(s)	Bunt, J.
Publisher	Groningen : Wolters-Noordhoff, 1994
Description	464 pagina's : illustraties
ISBN	9001182097
Notes	Met lit. opg.. - Met reg.
Subjects (Dut.)	MARKETING; COMMERCIEEL MANAGEMENT; MARKETING MANAGEMENT; STRATEGISCH MANAGEMENT; ORGANISATIE-ANALYSE

Available Copies: 6
Accession No.	Library	Type of Material	Shelf Loc	Date Return
200000001591	SRUvSCB	L	COM658.8
200000004751	SRUvSCB	L	COM658.8
200000004746	SRUvSCB	L	COM658.8
200000004747	SRUvSCB	L	COM658.8
200000004748	SRUvSCB	L	COM658.8
200000004735	SRUvSCB	L	COM658.8

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Control Number	45813
Library	Central library
Signature	COM 658.8
Title	COMMERCIEEL management : deel 1 : strategisch kader en analyse
Author(s)	Bunt, J.
Publisher	Groningen : Wolters-Noordhoff, 1994
Description	427 pagina's : illustraties
ISBN	9001182100
Notes	Met lit. opg.. - Met reg.
Subjects (Dut.)	MARKETING; COMMERCIEEL MANAGEMENT; MARKETING MANAGEMENT; STRATEGISCH MANAGEMENT; ORGANISATIE-ANALYSE

Available Copies: 6
Accession No.	Library	Type of Material	Shelf Loc	Date Return
200000001596	SRUvSCB	L	COM658.8
200000005474	SRUvSCB	L	COM658.8
200000005480	SRUvSCB	L	COM658.8
200000005501	SRUvSCB	L	COM658.8
200000005482	SRUvSCB	L	COM658.8
200000005475	SRUvSCB	L	COM658.8

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