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Control Number
120300
Library
Central library
Signature
ER 000760
Title
Aerospace marketing management [Edocument] : a handbook for the entire value chain
Main author
Malaval, Philippe
Author(s)
Benaroya, Christophe
;
Aflalo, Jonathan
Publisher
Heidelberg [etc.] :
Springer
, 2014
Description
590 pagina's : illustraties
ISBN
9783319013541
Notes
Met lit. opg.. - Met index
Subjects (Dut.)
LUCHTVAART INDUSTRIE
;
MARKETING MANAGEMENT
;
MARKETING STRATEGIES
;
VERKOOP
;
INNOVATIE
;
PRODUKT MANAGEMENT
;
PRIJZEN BELEID
;
MERK MANAGEMENT
;
VLIEGTUIGEN
;
FABRIKANTEN
;
INDUSTRIELE SECTOR
Subjects (Eng.)
AERONAUTICS INDUSTRY
;
MARKETING STRATEGY
;
SALES
;
PRODUCT MANAGEMENT
;
PRICING POLICY
;
BRAND MANAGEMENT
;
MANUFACTURERS
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