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Control Number	120267
Library	Central library
Signature	ER 000749
Title	A concise guide to market research [Edocument] : the process, data, and methods using IBM SPSS statistics
Main author	Sarstedt, Marko
Author(s)	Mooi, Erik
Publisher	Heidelberg : Springer, 2014
Edition	Second Edition
Description	347 pagina's
Series	Springer Texts in Business and Economics
ISBN	9783642539657
Notes	Met lit. opg.. - Met index
Subjects (Dut.)	MARKTONDERZOEK; MARKETING; AUTO'S; TECHNOLOGIE; LABORATORIUM EXPERIMENTEN; VELD EXPERIMENTEN
Subjects (Eng.)	MARKET; MARKET RESEARCH; CARS; TOYOTA; TECHNOLOGY; LAB EXPERIMENTS; FIELD EXPERIMENTS; OBSERVATIONAL STUDIES; EXPLORATORY RESEARCH

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