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CONSUMER BEHAVIOR []
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Control Number123605
LibraryCentral library
SignatureMOO 658.8
TitleGlobal marketing and advertising : understanding cultural paradoxes
Main authorMooij, Marieke de
PublisherLos Angeles [etc.] : SAGE, 2010
EditionThird edition
Description 323 pagina's : illustraties
ISBN978142970419
NotesMet sum.. - Met bijl.. - Met index
Subjects (Dut.)MARKETING; MARKETINGCOMMUNICATIE; WERELDWIJDE MERKONTWIKKELING; DOELGROEPEN; INTERCULTURELE STUDIES; ADVERTEREN; RECLAME; CONSUMENTENGEDRAG; MARKETINGSTRATEGIE; GLOBALISATIE; CULTURELE DIMENSIES; MARKTONDERZOEK; MEDIA; PRODUCTONWIKKELING; BRANDING; CULTURELE SEGMENTATIE; MARKTPOSITIE; MERKPOSITIONERING
Subjects (Eng.)MARKETING COMMUNICATION; GLOBAL BRAND DEVELOPMENT; TARGET GROUPS; INTERCULTURAL STUDIES; CONSUMER BEHAVIOR; MARKETING STRATEGY; GLOBALIZATION; CULTURAL DIMENSIONS; MARKET RESEARCH; PRODUCT DEVELOPMENT; CULTURAL SEGMENTATION; MARKET POSITIONING; BRAND POSITIONING

Available Copies: 1
Accession No.LibraryType of MaterialShelf LocDate Return
202600000271SRUvSCBLMOO 658.8



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Control Number123478
LibraryCentral library
SignatureFEN 159.95
TitleThe psychology of advertising
Main authorFennis, Bob M.
Author(s)Stroebe, Wolfgang
PublisherLondon [etc.] : Routledge, 2025
EditionFourth Edition
Description 498 pagina's : illustraties
ISBN9781032596136
NotesMet lit.opg.. - Met bijl.. - Met index
Subjects (Dut.)CONSUMENTENPSYCHOLOGIE; RECLAME-INDUSTRIE; PROMOTIEMETHODEN; MARKETING; MARKTONDERZOEK; VERKOOPPSYCHOLOGIE; VERKOOPANALYSE; OVERTUIGINGSKRACHT; BEINVLOEDING; CONSUMENTENGEDRAG; ATTITUDES; KOOPGEDRAG; COMPETITIE ; ONLINE RECLAMES
Subjects (Eng.)CONSUMER PSYCHOLOGY; ADVERTISING INDUSTRY; PROMOTION METHODS; MARKETING; MARKET RESEARCH; SALES PSYCHOLOGY; SALES ANALYSIS; PERSUASION; INFLUENCES; CONSUMER BEHAVIOR; BUYING BEHAVIOR; ATTITUDES; COMPETITION; ONLINE ADVERTISING

Available Copies: 1
Accession No.LibraryType of MaterialShelf LocDate Return
202600000289SRUvSCBLFEN 159.95



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Control Number123471
LibraryCentral library
SignatureJAN 159.95
TitleConsumer psychology
Main authorJansson-Boyd, Cathrine V.
PublisherBerkshire [etc.] : Open University, 2010
Description 258 pagina's : illustraties
ISBN9780335229284
NotesMet lit. opg.. - Met index
Subjects (Dut.)CONSUMENTENPSYCHOLOGIE; CONSUMPTIE; CONSUMENTENGEDRAG; KOOPGEDRAG; GEDRAGSPSYCHOLOGIE; GEHEUGEN; PERCEPTIE; GEDACHTEGANG; DENKPROCES; EMOTIES; ATTITUDES; AANDACHT; RECLAME-INDUSTRIE; VERKOOPPSYCHOLOGIE; VERKOOPANALYSE; OVERTUIGINGSKRACHT; BEINVLOEDING; BESLUITVORMING
Subjects (Eng.)CONSUMER PSYCHOLOGY; CONSUMPTION; CONSUMER BEHAVIOR; BUYING BEHAVIOR; BEHAVIOR PSYCHOLOGY; MEMORY; PERCEPTION; THOUGHT PROCESS; EMOTIONS; ATTITUDES; ATTENTION; ADVERTISING INDUSTRY; SALES PSYCHOLOGY; SALES ANALYSIS; PERSUASION; INFLUENCES; DECISION MAKING

Available Copies: 1
Accession No.LibraryType of MaterialShelf LocDate Return
202600000288SRUvSCBLJAN 159.95



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Control Number123020
LibraryCentral library
SignatureSR 00332-25 WORDT NIET UITGELEEND
TitleEen marketingstrategie op maat voor MCP met betrekking tot het product Whey drink op de Surinaamse markt
Main authorBinda, Shailendra
PublisherParamaribo : [Auteur], 2025
Description 56 pagina's : illustratie
Thesis infoBSc. Afstudeerscriptie Anton de Kom Universiteit van Suriname. Faculteit der Maatschappijwetenschappen. Economie
00332-25
NotesMet samenvatting. - Met lit. opg.. - Met bijl.
Subjects (Dut.)MARKETING; ZUIVELPRODUCTEN; MELKPRODUCTEN; MARKTONDERZOEK; NIEUW PRODUCT; NAAMSBEKENDHEID; KLANTENKRING; CONSUMENTENGEDRAG; MARKTPOSITIE; ONLINE-MARKETING; TRADITIONELE MARKETING; PRODUCTONTWIKKELING; MARKTKANSEN; SURINAME
Subjects (Eng.)MARKET RESEARCH; DAIRY PRODUCTS; MILK PRODUCTS; NEW PRODUCT; BRAND AWARENESS; CUSTOMER CENTER; CONSUMER BEHAVIOR; MARKET POSITION; ONLINE MARKETING; TRADITIONAL MARKETING; PRODUCT DEVELOPMENT; MARKET OPPORTUNITIES



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Control Number122973
LibraryCentral library
SignatureSR 00322-25 WORDT NIET UITGELEEND
TitleInfleuncermarketing en de Surinaamse consument anno 2024 : de attitude van de bachelor universiteitsstudent in relatie tot zijn observationeel leren, waargenomen authenticiteit van de influencer boodschap en waargenomen risico
Main authorPawirodimedjo, Kay
PublisherParamaribo : [Auteur], 2024
Description 81 pagina's
Thesis infoBSc. Afstudeerscriptie Anton de Kom Universiteit van Suriname. Faculteit der Maatschappijwetenschappen. Economie
00322-25
NotesMet samenvatting. - Met lit. opg.. - Met bijl.
Subjects (Dut.)MARKETING; PERSOONLIJKE INTERACTIE; PROMOTEN; PRODUCTENMARKETING; DIENSTENVERKOOP; MODEPRODUCTEN; CONSUMENTENGEDRAG; KLANTGERICHT; MEDIAGEBRUIK; COVID-19 PANDEMIE; SAMENSCHOLINGSVERBOD; SURINAME
Subjects (Eng.)MARKET RESEARCH; PERSONAL INTERACTION; PROMOTION; PRODUCT MARKETING; SERVICE SALES; FASHION PRODUCTS; CONSUMER BEHAVIOR; CUSTOMER-ORIENTED; MEDIA USE; COVID-19 PANDEMIC



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Control Number120387
LibraryCentral library
SignatureER 000884
TitleDoes multi-stage marketing pay [Edocument] : creating competitive advantages through multi-stage marketing
Main authorSchönhoff, Alejandro-Marcel
PublisherWiesbaden : Springer Gabler, 2014
Description 297 pagina's : illustraties
SeriesBusiness-to-Business-Marketing
ISBN9783658055592
NotesDissertation Freie Universität Berlin. - Met bijl.. - Met lit. opg.
Subjects (Dut.)MARKETINGSTRATEGIEEN; VERKOOPMETHODEN; KOOPGEDRAG; KOOPBEVORDERING; CONSUMENTENGEDRAG; CONSUMPTIE; BETALINGSBEREIDHEID; KLANTTEVREDENHEID; KLANTLOYALITEIT; CONCURRENTIE; BEINVLOEDING
Subjects (Eng.)MARKETING STRATEGIES; SALES METHODS; BUYING BEHAVIOR; BUY PROMOTION; CONSUMER BEHAVIOR; CONSUMPTION; WILLINGNESS TO PAY; CUSTOMER SATISFACTION; LOYALTY; COMPETITION; INFLUENCE

Fulltext available


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Control Number62636
LibraryCentral library
SignatureHEI 658.8
TitleThe new conceptual selling : the one-to-one selling system that builds a win-win buyer-seller relationship
Main authorHeiman, Stephen E.
Author(s)Sanchez, Diane; Tuleja, Tad
PublisherNew York : Kogan Page, 2006
EditionSecond edition, reprinted
Description 258 pagina's : illustraties
ISBN9780749441319
NotesMet index
Subjects (Dut.)VERKOOPORGANISATIE; VERKOOPBEVORDERING; VERKOOPONTWIKKELING; VERKOPEN; GELOOFWAARDIGHEID; KLANTEN; CONSUMENTENGEDRAG; KOOPGEDRAG; KLANTENBEHOEFTEN; FACE-TO-FACE ONTMOETING
Subjects (Eng.)SALES ORGANIZATION; SALES PROMOTION; SALES DEVELOPMENT; SALES; CREDIBILITY; CUSTOMERS; CONSUMER BEHAVIOR; BUYING BEHAVIOR; CUSTOMER NEEDS; FACE-TO-FACE MEETING

Available Copies: 1
Accession No.LibraryType of MaterialShelf LocDate Return
202500000621SRUvSCBLHEI 658.8



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Control Number6690
LibraryCentral library
SignatureGEL 658.8
TitleBusiness marketing
Main authorGelderman, C.J.
Author(s)Hart, H.W.C. van der
PublisherGroningen [etc.] : Wolters-Noordhoff, 2007
EditionVierde druk
Description 419 pagina's : illustraties
ISBN9789001700317
NotesMet lit. opg.. - Met reg.
Subjects (Dut.)BEDRIJFSMANAGEMENT; CONSUMENTENGEDRAG; KOOPGEDRAG; MARKTONDERZOEK; MARKETINGMIX; DIENSTENMARKETING; DIENSTVERLENING; KLANTENDIENST; PLANNING; STRATEGIEEN; INFORMATIESYSTEMEN; E-COMMERCE; E-BUSINESS
Subjects (Eng.)BUSINESS MANAGEMENT; CONSUMER BEHAVIOR; BUYING BEHAVIOR; MARKET RESEARCH; MARKETINGMIX; SERVICES MARKETING; SERVICE; CUSTOMER SERVICE; PLANNING; STRATEGIES; INFORMATION SYSTEMS

Available Copies: 2
Accession No.LibraryType of MaterialShelf LocDate Return
199700007272SRUvSCBLKEU658.01
202200000104SRUvSCBLGEL 658.8



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Control Number6341
LibraryCentral library
SignatureSR 00298-25 WORDT NIET UITGELEEND
TitleDe invloed van digitale ontwikkeling op de koop impuls gedurende de COVID-19 pandemie
Main authorFranklin, Stefanie Rachel
PublisherParamaribo : [Auteur], 2025
Description 58 pagina's : illustraties
Thesis infoBSc. Afstudeerscriptie Anton de Kom Universiteit van Suriname. Faculteit der Maatschappijwetenschappen. Economie
00298-25
NotesMet samenvatting. - Met lit. opg.. - Met bijl.
Subjects (Dut.)E-COMMERCE; DIGITALE MARKETING; CORONA-PANDEMIE; DIENSTVERLENING; CONSUMENTEN; KLANTGERICHT; CONSUMENTENGEDRAG; DIGITALE TRANSFORMATIE; STRUCTURELE VERANDERINGEN; MARKTSTRATEGIEEN; KOOPGEDRAG; SURINAME
Subjects (Eng.)E-COMMERCE; DIGITAL MARKETING; CORONA PANDEMIC; SERVICES; CONSUMERS; CUSTOMER-ORIENTED; CONSUMER BEHAVIOR; DIGITAL TRANSFORMATION; STRUCTURAL CHANGES; MARKET STRATEGIES; PURCHASING BEHAVIOR



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