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Control Number
120387
Library
Central library
Signature
ER 000884
Title
Does multi-stage marketing pay [Edocument] : creating competitive advantages through multi-stage marketing
Main author
Schönhoff, Alejandro-Marcel
Publisher
Wiesbaden :
Springer Gabler
, 2014
Description
297 pagina's : illustraties
Series
Business-to-Business-Marketing
ISBN
9783658055592
Notes
Dissertation Freie Universität Berlin. - Met bijl.. - Met lit. opg.
Subjects (Dut.)
MARKETINGSTRATEGIEEN
;
VERKOOPMETHODEN
;
KOOPGEDRAG
;
KOOPBEVORDERING
;
CONSUMENTENGEDRAG
;
CONSUMPTIE
;
BETALINGSBEREIDHEID
;
KLANTTEVREDENHEID
;
KLANTLOYALITEIT
;
CONCURRENTIE
;
BEINVLOEDING
Subjects (Eng.)
MARKETING STRATEGIES
;
SALES METHODS
;
BUYING BEHAVIOR
;
BUY PROMOTION
;
CONSUMER BEHAVIOR
;
CONSUMPTION
;
WILLINGNESS TO PAY
;
CUSTOMER SATISFACTION
;
LOYALTY
;
COMPETITION
;
INFLUENCE
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