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Control Number	120387
Library	Central library
Signature	ER 000884
Title	Does multi-stage marketing pay [Edocument] : creating competitive advantages through multi-stage marketing
Main author	SchÃ¶nhoff, Alejandro-Marcel
Publisher	Wiesbaden : Springer Gabler, 2014
Description	297 pagina's : illustraties
Series	Business-to-Business-Marketing
ISBN	9783658055592
Notes	Dissertation Freie UniversitÃ¤t Berlin. - Met bijl.. - Met lit. opg.
Subjects (Dut.)	MARKETINGSTRATEGIEEN; VERKOOPMETHODEN; KOOPGEDRAG; KOOPBEVORDERING; CONSUMENTENGEDRAG; CONSUMPTIE; BETALINGSBEREIDHEID; KLANTTEVREDENHEID; KLANTLOYALITEIT; CONCURRENTIE; BEINVLOEDING
Subjects (Eng.)	MARKETING STRATEGIES; SALES METHODS; BUYING BEHAVIOR; BUY PROMOTION; CONSUMER BEHAVIOR; CONSUMPTION; WILLINGNESS TO PAY; CUSTOMER SATISFACTION; LOYALTY; COMPETITION; INFLUENCE

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