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Control Number	23908
Library	Central library
Signature	PRI 658.8
Title	Principes van marketing
Author(s)	Kotler, Philip; Armstrong, Gary; Saunders, John...[et al.]
Publisher	Amsterdam : Pearson Education, 2010
Edition	Fifth Edition
Description	943 pagina's : illustraties
ISBN	9789043016223
Notes	Met samenvatting. - Met reg.
Subjects (Dut.)	MARKETING; MARKTONDERZOEK; PRODUCTSTRATEGIE; PRIJSSTRATEGIE; VERKOOPBEVORDERING; DISTRIBUTIESTRATEGIE; INTERNATIONALE MARKETING
Subjects (Eng.)	MARKET RESEARCH; PRICES; SALES PROMOTION; DISTRIBUTION