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Control Number	77793
Library	Central library
Signature	KOT 658.8
Title	MARKETINGMANAGEMENT : de essentie
Main author	Kotler, Philip
Author(s)	Keller, Kevin Lane; Robben, Henry...[et al] (editor)
Publisher	Amsterdam : Pearson Education, 2007
Edition	3e ed.
Description	503 pagina's : illustraties
ISBN	9789043013345
Notes	Vert. van: A framework for marketing management, 3rd edition. - Met samenvatting. - Met index
Subjects (Dut.)	MARKETING; MARKTONDERZOEK; VERKOOPORGANISATIE; PRODUCTSTRATEGIE; DIENSTENMARKETING; CONCURRENTIE; PRIJSSTRATEGIE