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Control Number	120321
Library	Central library
Signature	ER 000830
Title	A twenty-first century guide to Aldersonian marketing thought [Edocument]
Author(s)	Wooliscroft, Ben (editor); Tamilia, Robert D. (editor); Shapiro, Stanley J....[et al.] (editor)
Publisher	New York [etc.] : Springer, 2006
Description	581 pagina's
ISBN	9780387281810
Notes	Met index
Subjects (Dut.)	MARKETING; ECONOMIE; ORGANISATIE; MARKETINGPLAN; STRATEGISCHE MARKETING
Subjects (Eng.)	THEORY OF MARKETING; MARKET BEHAVIOR; MARKET PLANNING; ANALYTICAL FRAMEWORK; MARKETING EFFICIENCY; MANAGEMENT

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